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nov.062009

The Economist : going global

Dans son Daily chart, l'hebdommadaire anglais The Economist mesure la fortune du mot Globlisation à l'aune du nombre de ses mentions dans ce magazine. Signe de mots, signe des temps.

“GLOBALISATION” is a relatively recent term. A search in the archives of this newspaper, perhaps the one most closely associated with globalisation, shows the word first used in 1961 in an article on the need for economic reform in Spain.

Only in the 1980s did the term get the meaning it now has, when Theodore Levitt, a Harvard academic, used it to refer to the spread of corporations around the world. By the end of the decade, with the Berlin Wall in pieces, the number of articles (and letters to the editor) mentioning globalisation surged.

Protests in Seattle in 1999 and in Genoa two years later encouraged more uses of the term, as did global trade negotiations in 2006.

But with the current recession, the term is somewhat out of fashion"

Last sentence sounds rather dum to me

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